AFTL, on behalf of its own KICK POVERTY OUT (KPO) Charitable Campaign, is committed to hosting a series of world-class exhibition football games to help the fight against poverty across the globe, allowing KPO to provide the underprivileged youth and their families with new opportunities and living experiences.
The KPO campaign will renew the deteriorated hope for most of these targeted youth and their families’ visions for the future. The idea is to secure a compelling and differentiated campaign strategy, incorporated with TOL’s marketing plan, targeting the youth in their early teen years of development throughout the Pan-African, Pan-Caribbean, Asian and Latin American regions.
AFTL, will contribute forty-five percent (45%) from its share of TOL‘s annual net profit to the KPO campaign. The charity goals include: